Emphasis

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Linking words of emphasis

Linking words of emphasis are used to focus your listeners attention and create greater importance on the desired aspect of your communication

Meaning

Emphasis - special importance, value, or prominence given to something.

Structure
Statement - linking word - focused meaning

Example
John is working very hard at the moment, in fact he is averaging 8 hours per week more than the other employees
Jane is excelling in the workplace, particularly in the area of administration

Linking words of Emphasis

Undoubtedly / no doubt
Indeed
Obviously
Generally
Admittedly
In fact
Particularly / in particular
Especially
Clearly
Importantly/ most important
Specifically
Above all
Certainly

Examples

The office environment is quite positive at this time, undoubtedly the staff are practising happiness in the office place.
The project was an overall success, indeed management teams careful planning greatly contributed.
Joanne has raised her efforts within the office this month, obviously she wants the promotion.
William is not working as hard as usual, generally he is the best employee here.
Overall figures are down this month, admittedly it is the holiday season.
We are expecting a better than average season this year, in fact we estimate a 30% increase.
The new data is in and we are seeing favourable results, particularly in the areas of research and development.
Anna has improved greatly for this quarter, especially in the area of public speaking.
Robert's technical knowledge is outstanding, clearly the university degree is an advantage.
Health and safety is our primary focus this quarter, it is most important to reduce the number of incidents from last year.
We expect interest in this years expenditure, specifically in the areas of department spending.
We would like you to enjoy this holiday season, above all stay safe and healthy.
Physical and mental health are vitally important, certainly diet is an important part of overall well-being.

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